Nazava Water Filters (www.nazava.com) is looking for two consultants
to carry out a baseline study for a marketing plan. The consultants
are needed for ten days and can start immediately. If you are
interested please send a short email in which you tell why you are a
suitable candidate to guido@nazava.com
Background:
Navava, a company that sells house hold water filters is looking for a
marketing strategy to sell its products in Bandung metropolitan area.
In order to develop this marketing strategy a baseline survey is
needed.
Tasks
1. Identify a strategic location to open a shop:
1.1 make a big list of the different commercial
areas/neighbourhoods/streets for household goods in Bandung,
segregated per income group:
Group A: poor to low income households
Group B: middle class households
Group C: higher income and rich households
1.2 select the 8 most promising areas/neighbourhoods/streets
1.3 visit this areas and collect the following information
price shop rent
type of shops
type of people that cometo buy consumers or traders
income group
safety
amount of consumers (now and is it going up or down)
shops that can potential sell our products
shops that could house a show room of our products
2. Identify strategic locations in shopping malls
2.1 make a list of minimal 100 shopping malls, spread over Bandung
2.2 select the 10 most promising malls in Bandung
2.3 visit shopping malls and collect the following information
income category of consumers
type of shops
amount of consumers (now and what is trend)
renting costs of shop – open space
3. make a list of potential partners that could be interested in
selling our products or housing a show room.
Planning and time allocation
Activity
Number of days
Define areas, make planning and work out questionnaire/survey
1
Visit areas 8 areas, half a day per area
4
Visit shopping malls (3 per day)
3
Discussion and reporting
2
Total of days
10
Budget per person
IDR
Labour costs per day (per day)
100 000
Fuel, food and motorbike use (per day)
60 000
Internet and computer rent /printing (total)
50 000
Conditions
1 )Need to have motorbike and driving license
2) Need to be able to use word and excel
3) Need to be able to fill in forms
4) Need to be able to interview people
Tingkat Pendidikan: Sarjana
Pengalaman: 0-2 tahun
Jabatan: Pemula
Gaji: Competitive
Jenis Pekerjaan: Kontraktor/Konsultant
Kategori: Pemasaran dan Penjualan, Merchandising, Marketing
Tanggal Berakhir: 31-12-1969
Lokasi: Bandung - Jawa Barat
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